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Isostar was first launched in Switzerland in 1977 as Europe's first isotonic sports drink to address the nutritional needs of athletes. The formula was backed by clinical studies that proved its original formula improved sporting performance. With over 25 years of sports nutrition experience, Isostar continues to meet the nutritional needs of sports persons of all abilities, and is now recognized as a brand leader in European sports nutrition. Due to consumer demand, Isostar's diverse product range is distributed in most European markets* and continues to grow into new ones, with an expanding product range & continual formula improvements that are tailored for use before, during and after sport.