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Phiten products are suitable for everyone and are used by top level athletes and sports personalities such as Paula Radcliffe and Lleyton Hewett. All of Phiten products are based on the same concept: by incorporating titanium, or another suitable metal, that has been processed in a special way (the details of the processing technique itself are a closely guarded secret), the products aim to help maintain the body's natural state of balance, which is easily disrupted by today's busy lifestyle. In so doing, they can help to encourage optimum performance. The reactions of people that use Phiten products are overwhelmingly positive. Feedback has indicated that they feel more relaxed, more energetic and calmer, in addition to having a greater sense of wellbeing.