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Sporttape was launched in 2010. The Eureka moment came after Sporttape's Kate-Anne Kelly was treated using kinesiology tape for yet another sports related injury. She was amazed by how such a simple product (a piece of elasticated cotton tape) had such an effect. From then on Kate-Anne was on a mission to tell anyone and everyone about the tape. Since 2010, Sporttape has quickly established itself as the leading brand for kinesiology tape.